By MARSHA MERCER
One thing hasn’t changed since Democrats first
nominated a Clinton for president in 1992.
A national political convention is still “the ideal
forum -- perhaps the only forum left – for what has proved to be a remarkably
enduring form of American folk art: the political oration.” So wrote The New
Yorker nearly a quarter century ago.
“In an age of sound-bites and manufactured images, it
turns out, we still appreciate the real thing, the stem-winder. We’re a people
that likes to orate, and to be orated
at,” an unsigned “Talk of the Town” column in the magazine’s July 27, 1992
issue said.
Some of the best political speakers of the era had just
spoken at Madison Square Garden, where presidential nominee Bill Clinton shared
his very personal story of growing up fatherless with his hard-working mother
and devoted grandparents.
“I still believe in a place called Hope,” Clinton
said, extolling the simple values of his hometown.
Surprisingly, in the age of Instagram and
140-character tweets, nearly 26 million people tuned into the 2016 Democratic
convention’s first night, when first lady Michelle Obama and Bernie Sanders
spoke, according to the Nielsen TV ratings.
That was about 3 million more viewers than watched the
Republican convention’s first night, with Melania Trump. When the final numbers
are in, this year’s conventions likely will have drawn more viewers than in
2012 or 2008.
Why do people still care about this ancient form of
political communication?
My guess is that everybody loves a good story, and,
this year especially voters are hungry for emotional connection.
Since Ronald Reagan painted rhetorical pictures of morning
in America, most politicians have used political convention speeches to
inspire. There’s an art to giving a speech that tugs at heartstrings and shows
personal values without being cloying. There’s also an art to turning complex
issues into understandable take-aways.
People don’t want the pros and cons of
the Trans-Pacific Partnership; they want When Bill Met Hillary.
Bill Clinton did not disappoint in his speech Tuesday
night. Clinton made his wife’s career in politics and government sound like a
love story in a movie. Fighting the knock that Hillary Clinton is a status-quo
candidate, the former president said: “She’s the best darn change-maker I ever
met in my life.”
One of the main stories out of the Republican
convention in Cleveland was Melania Trump’s speech. Unfortunately, the news was
about echoes of Michelle Obama’s 2008 speech. Trump had lifted several phrases
of seemingly personal stories about family and parental values.
While most leading Republicans stayed away from Donald
Trump’s convention, the presidential candidate used his acceptance speech to
paint a dark picture of the state of America – and to bash Clinton.
In Philadelphia, Democrats offered a brighter view of
America, waving “Love trumps hate” signs and often talking about love -- when
they weren’t blasting Trump.
“We are all neighbors and we must love neighbors as
ourselves,” Sen. Tim Kaine of Virginia, Clinton’s new running mate, said,
before mocking Trump.
Vice President Joe Biden unified the raucous crowd by
emphasizing the importance of the middle class, a group Biden said Trump
neither understands nor empathizes with. Trump has “no clue” how to make
America great, Biden said.
Sen. Cory Booker of New
Jersey, a rising Democratic star, said: “Patriotism is love of country, but you
can’t love your country without loving your countrymen and countrywomen . . . We
are not called to be a nation of tolerance. We are called to be a nation of
love.”
Michelle Obama stirred emotions with personal
reflections about her family: “I wake up every morning in a house that was
built by slaves and I watch my daughters – two beautiful, intelligent, black
young women – playing with their dogs on the White House lawn.”
“I am more optimistic about the future of America than
ever before,” President Barack Obama said Wednesday night. “There has never
been a man or a woman – not me, not Bill – more qualified than Hillary Clinton
to serve as president,” he said.
Will all the oratory matter? We’ll know in November.
©2016 Marsha Mercer. All rights reserved.
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